Google Ads & Digital Marketing
Google Ads That Spend on the Right Clicks
Paid search can put you in front of people searching today rather than in six months. The work is making sure the budget goes to searches that turn into customers, not to traffic that looks good in a report.
What We Do
Paid Search, Run Like It’s Your Money
Google Ads is the fastest way to appear in front of people already searching for what you sell. It is also the fastest way to spend a budget on clicks that were never going to become customers, which is what most poorly-run accounts quietly do.
We run search campaigns for Hamilton and Ontario businesses, build the landing pages the clicks arrive at, and report in language you can act on. Your account, your billing, your data.
Get a Free Consultation→Great experience working with Erik and his team at EB Media. They were professional, easy to communicate with, and delivered a clean, high-quality website and content that exceeded my expectations.
Businesses And Organizations We've Worked With
What’s Included
Where the Budget Actually Goes
The work behind an account that pays for itself — including the parts most agencies never mention.
Google Search Ads
The core of most accounts: appearing at the top for the searches that carry buying intent, rather than for everything containing your keyword.
Keyword and Match Type Strategy
Choosing the right search terms and match types for the campaign, then reviewing the actual search queries that trigger your ads. The goal is to reach relevant demand without paying for searches that do not fit.
Budget and Bid Management
Where the money goes, and how much a click is worth to you. Reviewed as results come in rather than set once and left running.
Negative Keyword Management
Just as important as what you bid on: the searches you do not want to pay for. We review search terms regularly and add negatives where they help keep the campaign focused.
Landing Pages That Convert
Ads are only half of the equation. We build and improve the page the click lands on so the message, offer and next step line up with the search that brought someone there.
Remarketing
Reaching people who visited but did not act. It can be an efficient way to stay in front of interested visitors when the audience size and campaign goals make sense.
Shopping & Performance Max
Product-led campaigns for e-commerce, set up with the feed and structure they need rather than switched on and hoped for. We use Performance Max where the goals and available conversion data suit it.
YouTube & Display
Useful for awareness and remarketing, when there is a reason for it. We will say when there is not.
Testing Ad Copy and Landing Pages
Running variations properly and letting results decide, instead of rewriting on instinct every few weeks.
Conversion Tracking Done Right
Tracking configured around meaningful actions such as inquiries, calls or sales. Without reliable conversion data, it is much harder to judge which campaigns, keywords and ads are actually contributing to results.
Reporting in Plain Language
What was spent, what generated inquiries or sales, what the data is telling us, and what we are changing next — not a dashboard export with the difficult numbers left out.
Accounts Stay in Your Name
Your Google Ads account, your billing, your data, your history. If we part ways it stays with you rather than leaving with the agency.
ReadyMaid Cleaning
Turning local searches for cleaning services into booked jobs — paid search and the page it lands on, built together rather than by two vendors.
View Case Study
Client Stories
What Our Clients Say
Great experience working with Erik and his team at EB Media. They were professional, easy to communicate with, and delivered a clean, high-quality website and content that exceeded my expectations.
EB Media helped us set up our AdWords account, provide us with our monthly campaign results, and take care of renewing our campaign each month. They continually demonstrate honesty, knowledge and reliability.
EB Media delivered a website we’re absolutely thrilled with. Their professionalism, creativity, and attention to our goals resulted in a final product that not only looks amazing, but truly captures the essence of our brand.
I’ve worked with many web development companies over the years, and EB Media is by far the easiest and most reliable. Their work consistently exceeds expectations, and they deliver intuitive solutions every time.
FAQ
Common Questions
Enough for the data to mean something, which depends on what a click costs in your industry and what a customer is worth to you. A local service business and a competitive e-commerce category are very different numbers. We will look at both, tell you what we think is a realistic starting budget, and say plainly if we think paid search is not the right spend for you at all.
Management is quoted separately from your ad spend, and your spend goes directly to Google on your own billing rather than through us. You will always be able to see exactly what went to advertising and what went to management.
It depends on your goals, timeline and budget. Google Ads can create visibility quickly while SEO builds over time. For some businesses one channel is enough; for others they work well together. Our organic work has its own page: SEO and AI search.
Ads can begin generating impressions and clicks quickly, but useful performance data takes time to build. How long optimization takes depends on search volume, budget, conversion volume and the market. We use the early data to identify what is working, cut waste and improve the campaign over time.
Yes, and we would rather do that than start fresh, because the history has value. We will audit what is there first and tell you what we find, including if the answer is that it has been well run and there is less to fix than you expected.
Yes. The Google Ads account is created in your name with your billing, and the campaign history, conversion data and audiences stay with it. We will not hold an account hostage as a retention strategy.
We tell you. Sometimes the issue is in the campaign, sometimes it is the landing page, and sometimes paid search is simply not the right channel for the market. We would rather say that than keep billing management on a campaign that is not producing enough value to justify the spend.
Yes, and it matters more than most people expect. The best-run campaign in the world will lose money against a page that does not convert. Because we build websites as well, the ad and the page it lands on can be worked on together instead of being two vendors blaming each other.
Google Search is where most of our clients see the clearest return, and it is where we focus. We also run Shopping, Performance Max, YouTube and Display when there is a reason for them. We will tell you when there is not rather than adding channels to look busy.
Eligible charitable organizations may qualify for Google Ad Grants, which provides in-kind search advertising through Google. The program has specific eligibility, account and campaign requirements. If your organization qualifies, we can help with setup and ongoing management.