Hamilton, Ontario
Serving all of Canada
Google Ads & Digital Marketing
Paid search puts you at the top tomorrow rather than in six months. The work is making sure the budget goes to searches that turn into customers, not to traffic that looks good in a report.
What We Do
Google Ads is the fastest way to appear in front of people already searching for what you sell. It is also the fastest way to spend a budget on clicks that were never going to become customers, which is what most poorly-run accounts quietly do.
We run search campaigns for Hamilton and Ontario businesses, build the landing pages the clicks arrive at, and report in language you can act on. Your account, your billing, your data.
Get a Free Consultation→Great experience working with Erik and his team at EB Media. They were professional, easy to communicate with, and delivered a clean, high-quality website and content that exceeded my expectations.
Businesses And Organizations We've Worked With
What’s Included
The work behind an account that pays for itself — including the parts most agencies never mention.
The core of most accounts: appearing at the top for the searches that carry buying intent, rather than for everything containing your keyword.
Deciding what you are actually bidding on. Loose match types are the fastest way to spend a budget on searches that were never going to convert.
Where the money goes, and how much a click is worth to you. Reviewed as results come in rather than set once and left running.
Just as important as what you bid on: the searches you refuse to pay for. Most inherited accounts are quietly leaking budget here.
Ads are only half of it. We build and improve the page the click lands on, because paying for traffic that bounces is the most expensive mistake in paid search.
Reaching people who visited but did not act. Usually the cheapest conversions in an account, and the ones most often left unbuilt.
Product-led campaigns for e-commerce, set up with the feed and structure they need rather than switched on and hoped for.
Useful for awareness and remarketing, when there is a reason for it. We will say when there is not.
Running variations properly and letting results decide, instead of rewriting on instinct every few weeks.
Tracking configured so a conversion means a real inquiry or sale. Without this, every other number in the account is decoration.
What was spent, what came back, and what we are changing next — not a dashboard export with the bad numbers left out.
Your Google Ads account, your billing, your data, your history. If we part ways it stays with you rather than leaving with the agency.
Turning local searches for cleaning services into booked jobs — paid search and the page it lands on, built together rather than by two vendors.
View Case StudyClient Stories
Great experience working with Erik and his team at EB Media. They were professional, easy to communicate with, and delivered a clean, high-quality website and content that exceeded my expectations.
EB Media brings a rare combination of technical expertise and personalized service. They handled a complex e-commerce project with ease, delivering a custom solution that fit our business perfectly.
EB Media delivered a website we’re absolutely thrilled with. Their professionalism, creativity, and attention to our goals resulted in a final product that not only looks amazing, but truly captures the essence of our brand.
I’ve worked with many web development companies over the years, and EB Media is by far the easiest and most reliable. Their work consistently exceeds expectations, and they deliver intuitive solutions every time.
FAQ
Enough for the data to mean something, which depends on what a click costs in your industry and what a customer is worth to you. A local service business and a competitive e-commerce category are very different numbers. We will look at both, tell you what we think is a realistic starting budget, and say plainly if we think paid search is not the right spend for you at all.
Management is quoted separately from your ad spend, and your spend goes directly to Google on your own billing rather than through us. You will always be able to see exactly what went to advertising and what went to management.
Usually both, for different reasons. Ads buy visibility immediately and stop the moment you stop paying. SEO takes months but keeps working after. A common approach is running ads while the SEO builds, then rebalancing once organic is carrying its share. Our organic work has its own page: SEO and AI search.
Ads can be live and generating clicks within days. Generating profitable clicks takes longer — the first few weeks are largely about learning which searches convert and cutting the ones that do not. Expect a month or two before the account settles into something predictable.
Yes, and we would rather do that than start fresh, because the history has value. We will audit what is there first and tell you what we find, including if the answer is that it has been well run and there is less to fix than you expected.
Yes. The Google Ads account is created in your name with your billing, and the campaign history, conversion data and audiences stay with it. We will not hold an account hostage as a retention strategy.
We tell you. Sometimes the fix is in the account, sometimes it is the landing page, and sometimes the honest answer is that paid search is the wrong channel for your market and your money is better spent elsewhere. We would rather say that than keep billing management on a campaign that is not paying for itself.
Yes, and it matters more than most people expect. The best-run campaign in the world will lose money against a page that does not convert. Because we build websites as well, the ad and the page it lands on can be worked on together instead of being two vendors blaming each other.
Google Search is where most of our clients see the clearest return, and it is where we focus. We also run Shopping, Performance Max, YouTube and Display when there is a reason for them. We will tell you when there is not rather than adding channels to look busy.
Registered charities can qualify for Google Ad Grants, which provides a monthly amount of free search advertising. The grant has its own account rules and spending restrictions that trip people up. If you are eligible we can help you apply and manage it properly.
