Even the best-designed website from a web dev agency needs refreshing to keep up with new technology and industry trends. Learn why this strategic investment goes beyond the surface to improve your brand’s presence, user experience, and business success.
The digital world moves quickly, and your fresh website design won’t last forever—even the best website design lose their effectiveness and become outdated over time.
Many small businesses end up pushing off redesigns because they’re an investment, but your missed opportunity costs only rise. With half of all internet users judging a company based on its web design, the stakes are too high to hold out.
Fortunately, that also means a small investment in custom website development now can help you see a solid ROI. Experts from our website design firm will walk you through how often to redesign your website and why an update can help your brand grow.
How Often Should You Redesign Your Website?
Most brands redesign their website every 18 to 30 months to stay current, maintain functionality, and give audiences a fresh way to engage.
The bigger the brand, the more often it is redesigned, but even small brands must consider a website design company—38% of users stop engaging with sites that use unattractive layouts. Whether you’re dealing with functionality issues or simply feeling stale, there are plenty of reasons to switch things up.
#1: Your Website is Outdated
Vintage is charming in some circumstances, but your website shouldn’t look like it was built in the Dark Ages. An outdated site can appear like you’re neglecting your brand and failing to invest in it, which can make others nervous about investing in it, too.
Good web design trends move quickly; once-modern websites may look dated and unprofessional a few years later. Consider your site a storefront where the first impression significantly impacts the brand experience. If people don’t like what they see, you can lose leads, sales, and brand credibility.
Beyond looks, outdated business or portfolio websites lack modern features and functionalities. As responsiveness, loading, and navigation features improve, people quickly grow to expect them from every website. Modern users expect a lot from brands, and it’s our job to deliver.
#2: Your Website is Not Mobile-Friendly
According to Statista, 95.8% of the world’s internet users use mobile phones compared to just 62.9% on laptops or desktops. While those numbers may have been flipped several years ago, mobile can no longer be ignored or take a backseat in web design.
Mobile responsiveness isn’t a luxury; it’s a necessity for your brand. If your site isn’t correctly optimized, you risk alienating a significant chunk, perhaps even the majority of your potential audience. Now, you need a mobile-first design that adapts well to other screen sizes for the sake of SEO and overall user experience.
#3: You Need a New CMS
Your content management system drives your site’s content creation, management, and publication. Like all software, it eventually becomes outdated, slowing down site performance and cause technical glitches, broken links, and server downtime in the worst-case scenarios. If users can’t easily access your content, they’ll bounce as quickly as they came.
Investing in a new CMS can help you save money in the long run because old systems are costly to maintain and prone to security vulnerabilities. With an upgrade from a WordPress or Shopify website design company, you can eliminate risk, improve site performance, and keep people engaged with your content.
#4: You Need More Traffic
While a new website isn’t a cure-all for earning more traffic, it can help deliver positive user experiences, refresh on-page SEO, and improve responsiveness—all of which primes you for more organic traffic.
If your existing site has major SEO issues, a redesign gives you a golden opportunity to start fresh. You can build your site from the ground up with a stronger foundation rooted in SEO best practices and optimized UI designs. It’s far easier to start over from scratch than trying to retrofit an old site that doesn’t prioritize performance.
#5: You’re Losing Leads Regularly
Your site make or break user impressions, so you want to build something that encourages people to stay, explore and ultimately convert into leads or customers. If visitors bounce before making it to that conversion point, something is likely going wrong along the way.
High bounce rates are symptoms of many issues, like poor site design, complicated or confusing navigation, slow loading times, or irrelevant content. If users feel frustrated trying to navigate your site, only the most desperate visitors will turn into leads. Generally, most people have plenty of options, so they’ll quickly find another one, and you’ll lose before they can really engage with your brand.
With website design services, a site redesign can guide users through your site, reduce friction, and turn as many leads as possible.
#6: You’ve Rebranded Your Business
If you’ve recently rebranded your business or updated product offerings, it’s time for a website refresh from a web design agency. Your site should embody everything about your brand, from messaging to identity.
If the brand experience is inconsistent across channels, you’ll fail to set yourself up for maximum growth and success. A website development company can help with everything from web design to branding updates and more.
#7: Your Website Isn’t Accessible
Web accessibility guidelines are built to make the web usable for as many people worldwide as possible. If your site doesn’t follow the Web Content Accessibility Guidelines, you’re failing people of all abilities who may not be able to access your site and use the content and features to their fullest. If you’re using cheap websites builders rather than custom solutions from web design firms, it can be hard to assess if your site follows all WCAG guidelines.
Since accessibility standards and technologies improve every year, you owe it to your customers to update your site in accordance with new practices. If your site isn’t user-friendly for everyone, you’ll lose a lot of business and alienate potential customers.
#8: You Want to Maintain a Competitive Advantage
Today’s world is competitive, and competitor website creators will update their sites regardless of what you do. Rather than trying to keep up after the fact, it’s better to stay ahead of the curve, maintain a competitive advantage, and reduce the risk of falling behind.
A fresh and modern website can set you apart in your industry, attract more visitors, and keep your ROI high.
EB Media—Website Redesign Near Me
A website redesign is a big project for small businesses to undertake, but it’s a solid investment that yields a valuable ROI.
At EB Media, we specialize in creating websites that are modern, professional, user-friendly, and follow all SEO best practices. If you’re ready for a free quote or want to discuss your next project, contact us today.
