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Top 5 Reasons to Redesign Your Website in 2023

31 March 2023
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Why redesign a website? Even the most creative websites slowly become outdated, impairing your ability to impress and connect with your audience. Read the 5 top reasons why it might be time to give your site a facelift and increase your ROI. 

Your website is your brand’s first chance to make an impression on your audience. With your business’s success hinging on its ability to attract, engage and deliver to would-be customers, you can’t afford an outdated website. 

But how do you know when it’s time to redesign your website? Are you just feeling antsy and bored, or is there a strong potential to earn a significant ROI that makes investing in a redesign worthwhile?

Follow our guide and compare your website to each sign. If you can relate to one or more, it’s likely time to invest a little time and money to keep your business ahead of the competition.

#1: It ignores the two mobiles – mobile-friendly and mobile-first. 

Mobile-Friendliness

Most of us use our smartphones and mobile devices to browse the web. And while any modern website design built in the last five years will be mobile-friendly, many design components quickly become out-of-date, buggy, and poorly rendered on certain devices. 

Regularly visit your site on different mobile devices to ensure the design still works and looks good. Look at your competitors’ sites to monitor industry design trends – even when everything on your site is still functional, you shouldn’t settle for “acceptable” when your competitor is bringing something even better. When you aren’t monitoring their sites, you might miss out on design innovations that could build an even more seamless or impressive experience. 

If your mobile site is seeing loads of visitors but fewer conversions or shorter visit durations, it’s time to dig deeper and see if your mobile design is pushing visitors away. 

Moving to Mobile-First

Any Google web designer will tell you that mobile responsive website design is quickly being replaced by mobile-first, partly because the top search engine has started to reward and improve search rankings for those that practice it. So rather than designing a desktop site and adapting it to fit mobile screens, innovative designers are swapping the order.

By designing a website for mobile first, you prioritize mobile design rather than adjusting it as an afterthought. Most of your traffic comes from mobile – why wouldn’t you streamline their experience first?

If Google’s PageSpeed Insights score is lower on mobile than on desktop or you’re ranking better for search terms where most of the traffic is desktop, it’s worth investigating further and considering a mobile-first redesign. 

#2: It’s been a few years since your last design. 

Even the best website design with a beautiful, UX-focused layout or a minimalist website will eventually become outdated. 

While there is no specific expiry date for your website’s design, most businesses should refresh their sites every 2-3 years. So if you haven’t redesigned your website since before we started talking about pandemics and lockdowns, it’s likely time for a change!

#3: You’ve lost your competitive edge.

If your industry is growing rapidly, you can expect your competition to invest in keeping their websites updated, likely with the help of an experienced UI developer. If your website is no longer keeping up in terms of SEO performance, branding, or user experience, it’s time to take action and invest in some web design services.

Your website should help you build and maintain an edge on Google while deepening your credibility and consumer trust. An outdated website doesn’t just stall those customer relationships – it can become a setback that reduces their trust in you. 

Redesigning your website can help you enhance UX to stand out from the competition and prove to customers you’re willing to stay emotionally and financially invested in them. 

#4: You’ve upgraded your brand. 

When you rebrand your business, you’ll likely need to do more than swap out a logo or make a simple website design change to update your website with the new feel. Your site should portray and reflect a strong brand image. Every time you adjust your brand, you must assess whether your website still works.

When you switch up your brand, a new website offers the perfect opportunity to market your brand shifts. A big shift in design helps users erase their old ideas about your brand, exposing them to your brand’s transformation with every visit to your site. 

#5: It’s difficult to use. 

UX is everything in graphic websites and design, so it’s critical to consider it in any redesign. If certain elements of your website are difficult to use or no longer functional, every user that visits your website is primed to have a poor brand experience.

Since some of these bad experiences will leave an indelible mark on your brand image and reputation, you should invest in a redesign ASAP. Some of the most apparent indicators of a poor design are broken links or images, slow loading times, outdated elements like Flash, and more. 

But, there are also parts of a poor UX in web page design that are harder to uncover, like a poor flow, confusing layout, misplaced links, or inadequately sized or coloured elements. If users struggle to click on a button on their mobile devices, you may be preventing conversions and losing customers without understanding why. 

It’s crucial to put your website through rigorous usability testing and redesign any elements that aren’t working.  

What is the goal of a website redesign project?

If you ask any freelance web developer, they’ll tell you that the goal of any website development or redesign project should be to increase conversions and sales. Fortunately, the investment usually pays for itself, as a great website can help you broaden your audience and reach your highest revenue potential.

Where can I find a web developer near me?

Ready to refresh your website? Our expert web designers can create a custom website to update your brand and maximize your revenue. Contact us to learn more and get a free cost estimate.

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