When creating a website, it’s important to think of your audience and what way they’ll be connecting with you: will they glean information from your site from home? The office? On their smart phone while on the run?
Websites re-size for different devices, and it’s important your website is it’s best version for every customer…whether their accessing your site from their desktop, iPhone or tablet.
What is a responsive website?
Having a responsive website means the code, or the language, that is written to tell the page how your website should look to a viewer will adapt to any and all screen sizes so the website content and look won’t change.
A responsive website allows the layout of the page elements to grow or shrink based on pre-determined maximum or minimum page widths, which are based on cross-platform devices your customers may be using.
Ensuring your website is responsive means your site won’t need to have a mobile-only website for mobile browsers on smartphones, which will have a different look than your full website. Because mobile screens are smaller and often shaped longer than they are wide, websites must re-organize how they display information which can result in some graphics or information being lost.
Having a responsive website is important for your business to ensure your customers get the full experience from your website by having it optimized for users on any browser or device.
Why should I have a responsive website?
- Mobile usage is increasing: with more users accessing the web on their smartphones and tablets, having your website accessible to users is important. Smart Insights, a digital marketing training company, says that over 20 percent of Google searches are being done from mobile devices. Most social media followers are accessing their accounts from mobile devices as well: why share a website that isn’t going to work well on mobile to an account that will be accessed with a mobile device?
- Adaptability: Research has shown that responsive websites are preferred by search engine optimization. In addition, coding your website to be responsive means your company is ahead of new technology releases and new devices that may require re-sizing a mobile website or more compatibility issues with original sites.
- Ease: Having a responsive website means less work for you! With only one website to manage, your design team doesn’t need to worry about ensuring an original and mobile website are updated, or SEO campaigns are created for several websites.
With the future in mobile technology, we want to ensure your website is responsive so your business’ customers will be pleased with your site and their ability to find information easily. Without a site that’s easy to use on the customers’ favourite device, they may leave for the competitor whose website is easier to use.
If you’re interested in learning more about the work EB Media can do for your business and your website, we’d be happy to chat and make a design plan. Contact us today!
