You might have loved your website’s design at some point, but all good things must come to an end eventually. But how do you know if your website needs a redesign? Learn to spot these signs that it’s time for a full site facelift.
Your website is a vital contributor to your business success, but it could be silently sabotaging the brand you’ve worked so hard to build. When we design high-quality websites using the latest tech and industry best practices, they tend to last a long time—but it’s impossible to build one that lasts forever.
How often should a website be redesigned?
Tech constantly improves, your business changes, and your target market evolves over time. Your site must evolve with the times to keep delivering a user-driven experience. If you leave a website for too long, it becomes outdated, clunky, and simply leaves too many conversions on the table.
Do I need to redesign my website?
If you’re having functional or performance issues with your site, it’s time to make a change. If you’re watching your website performance drop or no longer pulling the same ROI from your investment, it could also be time for something new.
Don’t let visitors be greeted by confusing layouts, slow loading times, or outdated information. A strategic redesign could be the boost your business needs, serving as a powerful asset that drives real business growth and maximizes your potential.
At EB Media, we’ve designed professional websites for our clients for 10+ years, and we’d love to help you understand the signs you need a new website. Follow this website redesign checklist and website redesign tips to determine if it’s time to try something fresh.
Sign #1: Your Design Looks Old
Just like with fashion, art, and interior design, trends come and go when it comes to websites. If your website looks like it was built in the MySpace era or you have the digital equivalent of a mullet (before they came back!), it doesn’t leave a great first impression.
When websites use clunky layouts, pixelated images, or long-lost design trends, it can make your business look less credible—people may even wonder if you’re still operational. A fresh site design can make all the difference, whether you go classic and evergreen or trendy and cutting-edge.
Sign #2: Your Navigation is Nonsensical
When you built your website, your navigation may have made perfect sense, or it could have been poorly designed from the start. Regardless, as your business and website grow, you need a scalable, simple navigation system that can grow with it.
If your navigation no longer feels intuitive, it’s time to invest in the website redesign process. Look for too many menu items, confusing labels, buried pages in your structure, poor search functionality, and inconsistent design.
Look at your site analytics for more clues, like pages with high bounce rates and low engagement, indicating a potential navigational issue.
Sign #3: Your Bounce Rate Keeps Growing
Speaking of bounce rates, a high one is often an indicator of poor site issues. If you’re bringing the right people to your website and they’re leaving as soon as they get there, something is going wrong during their experience.
What to do before redesigning a website?
You should look at your site analytics regularly and watch for trends in engagement. Find the pages with the highest (worst) bounce rates and analyze them, looking for slow loading times, irrelevant content, misplaced design elements, and more. Oftentimes, an old site design is a big part of the problem.
Sign #4: Conversion Efforts Aren’t Converting
Most businesses primarily use their websites to generate leads and bring potential customers down the funnel. If your site isn’t converting visitors to sign up for an email list, get a quote, fill out a form, or make a purchase directly, it’s time to dig into its design and functionality.
Any design-based roadblocks and points of friction can cause people to leave, so a redesign could greatly improve your potential revenue. Of course, the website redesign cost means paying more up-front, but it generally leads to a much-improved ROI that pays for itself many times over.
How can you determine if a web page is outdated?
If you’re unsure where conversions are dropping off, use tools like heatmapping and user session recordings so you can follow along on the user journey and see exactly which moves they make once they reach your landing page.
Sign #5: Your SEO Efforts Are Floundering
SEO is your lifeline to the internet because it attracts organic traffic to your site. Without it, you’d have to rely on word-of-mouth and paid ads alone, which would make it incredibly difficult to grow consistently while maintaining healthy profit margins.
If your website isn’t found on many Google search results despite your best efforts at content creation, a website redesign company could help you get seen. Sometimes, the SEO issues go below the surface—it’s the technical SEO that’s the problem, not the content.
Outdated site architecture, poor on-page optimization, and slow loading times can all affect your ability to rank on Google and other search engines. Instead of tossing money down the drain on SEO efforts that won’t work and lost revenue, deal with the root of the problem, design a fresh, SEO-friendly website, and set yourself up for a far better ROI.
EB Media—Website Redesign Near Me
Don’t let an outdated website hold your business back.
At EB Media, our expert web designers in Hamilton will assess your current website, discuss your goals and challenges, and provide tailored solutions to transform your online presence. We’re here to help you create a website that looks stunning, delivers exceptional user experiences, and drives conversions through our affordable and quality website redesign services.
If you’re ready for a free quote or want to discuss your next project, contact us today.
