SEO is the acronym for Search Engine Optimization. This is perhaps the most vital part of your website and related social media content.
In a virtual nutshell, SEO uses keywords related to your branding throughout your webpage copy and any other writing (including blogs!) that will help your content rank higher in Google searches. As a business, you want to rank higher so that potential customers will click on you first when wanting to make a purchase or find a particular service.
Now onto some other extensions of the SEO basics.
Mobile SEO
Search Engine Optimization for your phones and tablets. That’s the simple explanation.
How does Mobile SEO differ from Desktop SEO?
More than half of Google searches are completed through mobile devices. Desktop SEO strategies are transferrable, sure. But the innate differences in the user experience give Mobile SEO its own distinctive practice. The mobile user SEO experience considers the following:
- Site Design – don’t use Flash; go for HTML5 and design for thumbs.
- Site Structure – Simplify your mobile site comparative to the desktop. Less is more.
- Page Speed – this means optimizing images, simplifying code, leverage browser caching, and reduce redirects.
- Don’t block different pop-ups like JavaScript, HTML, and CSS code.
Search Engine Results Page – SERP
These are the pages displayed by search engines in response to whatever you search through Google. If you Google “Web Design Hamilton,” you will see a list of agencies in Hamilton, including EB Media.
SERP is calculated through Domain authority, trust flow, the number of external backlinks on your site, the number of social media shares, your link profile strength, and estimated site visits. SERPs also include differing content in addition to organic search results, such as Google Ads and video results. This is an important note here to remember your SEO keywords.
When it comes to SERP and SEO, the SERP determines where you rank on the page, and naturally, you want to be at the top of the first page. This, as mentioned above, includes all types of content, so embedding keywords even into videos (labelling those files properly and transcribing content when applicable) help your SERP ranking immensely. Make sure when it comes to Mobile SEO that you optimize your titles, URLs and meta descriptions to further your chances of ranking higher on SERPs.
Another important note is for a local business, make sure your contact information (name, full address, and phone number) is embedded into your site’s metadata for better geotagging and increasing your ranking on Google Maps.
So to know what SEO is, to see how it’s slightly different from Mobile SEO (though that is an extension,) you are on your way to incorporating some tips and tricks into your site. SERPs are another aspect of being aware of, and when you combine these all together, your toolkit is full of great tricks to optimize your branding through your website to generate leads and convert them to sales.
When you search “Web Design Hamilton” and find our name pop up, give us a click.
These acronyms are handy to have a basic understanding of, but it’s often better for your business to hire professionals to do this specific work for you. That’s where EB Media comes in, as Hamilton’s top web design company and SEO experts! We offer complimentary consultations. Call us today to learn more about how we can help improve your SEO for both desktop and mobile.
