4 Service Platforms For Digital Marketing
Video integration is a popular and effective marketing tool for your brand. As a small business or start-up, it can be crucial to incorporate video content into your web design
Video can be used directly on your webpages. Whether it is a welcome video on your homepage or bio, or inviting site visitors to take a specific action on a landing page, customization options are available. You can also incorporate video into newsletters or host live streams and webinars, all from your site directly.What is Video Good for?
Humanized Delivery
In the era we are living in, video is a great personalized way to connect with customers and clients.
Potential for Broader Reach
Some of your web traffic demographic would prefer watching video content to get a quick insight into your brand. Include a video transcript as well to support different site visitors.
SEO Optimization
Make sure the rest of your site is SEO friendly first, and focus on your video title, description, and thumbnail, as well as transcripts, as mentioned above.
What to look for in a Video Platform?
Determine your goals for video streaming. Do you want to build brand notoriety? Monetize? A pitching tool? How often do you want to publish content or are you just looking for the webpage integrated videos with introductions and how-tos? Regardless, here are your basic technical requirements:
Simply put, you need to be able to host, manage and distribute your video on your website and related social platforms if applicable.
Key Considerations:
- The amount of content you wish to upload and store
- The customization opportunities and video professionalism you want to exude
- The analytics you are looking for to target your demographics.
Here at EB Media, we are always evolving as the top Hamilton web design company. We are also equipped to help you with your Digital Marketing needs, which is where video comes in. As we explore the pros and cons of relatable web development services, we share them with our clients and community. We’ve rounded up five products and weighed the pros and cons for you.
Vidyard
Vidyard was officially launched in 2011 by University of Waterloo alums Michael Litt and Devin Galloway. The duo was identified somewhat as wunderkinds in the tech explosion that transpired in the Kitchener-Waterloo Region, furthering its notoriety as of Canada’s Tech Industry Capital and Silicon Valley of The North. A stone’s throw from Hamilton, Vidyard gets the Homegrown stamp of approval.
Vidyard is robust in its features and can be identified as a premium service. Why?
PROS:
- Big on building lead generation and sales friendly, with SEO optimization is included in all their tiered pricing packages
- Unlimited hosting, and no bandwidth limits
- ALL video analytics are easily at your disposal in your dashboard.
Ideal for the Entrepreneur, in the startup phase looking to scale growth.
Pricing: 4 plans are available starting with Forever Free. We would recommend starting at the Pro plan for $15 USD/monthly.
Wistia
Founded by Brown University graduates (and best friends) Chris Savage and Brendan Schwartz in 2009, Wistia also produces original series and has a skew toward helping customers produce educational video and audio content. They emphasize humanizing business.
PROS:
- Similar interface to YouTube and Vimeo for user accessibility
- Audio integration is a highlight, with a focus on podcast production
- The focus is on growing your fanbase (audience) with this platform, with a lot of social analytic integrations
Ideal for the multifaceted Content Creator. It poses limitations in its free versus paid plans which may be a hindrance, having to pay for additional uploads after 10 free videos monthly and you have to have 250 pre-existing channel subscribers.
Pricing: Free to Pro $124 CAD/monthly. A/B testing is included in both plans.
SproutVideo
The eco-friendly option, Sprout Video out of Brooklyn has been in business since 2010. They support the National Forest Foundation’s tree planting and reforestation initiatives. They also offer a 30-day free trial upfront for you to test out their capabilities.
PROS:
- They have a fully customizable producing suite and the option of restricted access and private viewing
- Automatic bandwidth detection and the video shifts to the viewer’s resolution
- Social campaigns are made easy with email embedding and no coding knowledge is required.
Ideal for the Conscious Content Producer. The privacy protection is great, but there are also limitations with the paid plans comparable to the other platforms outlined here. The ethical mandate with the brand may align with yours however, in addition to their powerful offerings does make it worth at least the 30-day free trial.
Pricing: Starting with the Seed plan at $24.99 USD/monthly, there is 4 total to choose from.
Hippo Video
Directly targeting the industries of Healthcare, Insurance, Real Estate, Tech, Travel & Tourism, and other services. If you are thinking of uploading 360 videos too, perhaps Hippo is your winner. A service-driven platform that helps you pitch to clients, it’s definitely the most corporate in its approach.
PROS:
- Videos for Sales is the specifically targeted niche for Hippo, it’s great for small teams with all-encompassing marketing aspects
- Video personalizations, and email, a great sales pitching tool
- Great integrations with other CRM and Productivity platforms geared toward customer service.
Ideal for the Sales Manager. Starting with a 7-day free trial, take Hippo for a spin. It does have caps on bandwidth at 200GB and you can’t upload anything over 3GB, but it does make for succinct video pitches.
Pricing: 3 price plans are available starting with the Pro at $49 USD/monthly/user. Individual rates per team member are the consideration here.
With the brands listed, weighing what your goals are against their offerings is crucial, and Hamilton’s
Need Help Building Your Brand Through Video on Your Website?
EB Media is here to help you find the best video solutions to suit your needs. We can set up and embed video content into your site and advise where it would be the most impactful.
Looking to collaborate locally? Call us today at 905-537-0442. as Hamilton’s Web Design Company, we love to work with other small businesses!
