Here’s the thing. On a website, the key factors are the design and the writing to define the brand. It’s a simple formulation that can be incredibly complex.
Content writing is crucial for communication. From webpage copy to blogs, social media and email newsletters, the written word is the primary form of connectivity. From here, thinking of accessibility, we can branch off into audio and video components and visual aesthetics. Writing, however, is both the foundation and the leader of the operation.
There are vital factors that, combined, make for a successfully written website.
The first two are pretty self-explanatory. Be an honest human.
Here are some fundamental forms of content writing to either amp up or add to your site to draw more visitors:
Every single word on a webpage is an opportunity for promotion. No pressure. Let’s say you are a Hamilton Web Design company, such as EB Media. Hamilton Web Design company is one of our SEO keywords, so we like to incorporate the phrase into our copy as often and organically as possible. You want your webpage copy to describe who you are, what you do, and your service offerings. By integrating SEO, you will be more searchable on Google to those looking for what your brand is about. Sometimes as your business evolves, so does your messaging, and it can be hard to write the content on your own. An external perspective may prove beneficial, which is where a Copywriter comes in.
Case in point, what you are reading at this very moment. Blogs are great articles ranging from 300 – 1500 words in length, often laced with SEO keywords, and strategically written to provide helpful information related to your brand. If you peruse our EB Media blog, you will find content surrounding web design, small business and digital marketing tactics. These all fall under our brand umbrella, so it improves our likelihood of being located in searches as well.
With some brands, blogs become a significant part of their presence. Let’s say you are a small business that markets a health food product. Your blog could find success with recipe postings and topics surrounding nutrition. Blogs offer valuable content to your audience and help you build brand credibility.
The classic piece of web copy is found at the bottom of your web pages, blogs, newsletters, even sales packages. Your CTA sums your brand up as the solution to whatever the consumer’s problem is. CTAs can be fun, engaging and allow you to strategically prompt connectivity by incorporating your company’s contact information. It’s a subtle yet direct reminder to the reader to get in touch.
Facebook, Instagram, Twitter, oh my! Whether you are on every platform seeing what works best for whom you are trying to engage, or focusing heavily on what you like best, social media copywriting is imperative to immediate reactivity from your followers. We recommend having your brand visible across the major platforms but focus on only a few to drive engagement. It can be daunting to repeat your messaging to different audiences, and there would inevitably be crossover in the demographics.
A savvy trick is to write your Instagram post first to figure out your hashtags, then take the same post and tailor it accordingly to Facebook and LinkedIn. Shorten things up a bit for Twitter, and you’re good to go! You can also use Instagram as a publishing platform to Facebook, Twitter, and even Tumblr to save yourself some repetition.
EB Media collaborates with Emma Norton of EGOxLESS, who gears her writing toward ethically-minded brands. She can write just about anything if she tries. We are looking forward to growing our Copywriting services here at EB! Call us today for more info at 905.537.0442!