Local business owners understand the power of a Google my Business listing to improve your business’s exposure. But does a Google review help improve your ranking? Read our full guide below.
Absolutely! A Google my Business profile helps your business get seen and heard by locals and helps consumers distinguish whether you’re a legitimate business with an actual location and customers. In the digital age, it’s all too easy for people to create fraudulent companies online – Google my Business improves consumer trust.
A critical aspect of Google my Business – the customer reviews. In a world where 9 out of 10 consumers read online reviews before making a purchase, you need to aim to get as many satisfied customers leaving them as possible.
Read more below!
Google my Business is a directory that business owners can use to create and maintain a profile with essential business information like hours of operation, location, contact info, and yes, even customer reviews.
Creating a Google My Business account is one of the best things you can do for local SEO. It helps build credibility for your business in the eyes of Google without spending a dime.
One of the biggest benefits of Google my Business is social proof of your business – it appears in both Google Maps and local Google searches. With a location listed, it can help you catch those local consumers looking for a certain product or service, increasing consumer awareness and conversions.
Whether you make a Google my Business account or not, your business may have an automatic Business Profile created by Google itself. With a Google my Business account, you have more control over the information your profile displays and the reviews it collects.
Google reviews allow consumers to go online and share their honest thoughts with a star rating optional text box to provide more context.
Google search your own business to see all your Google reviews. If you want to respond to them, simply login to your Google my Business account and start crafting your responses.
Google reviews are the handiest review forum for consumers. When they’re searching for local businesses in Google, the business listings automatically pop up with the reviews listed below – no need to consult TripAdvisor or Yelp separately.
If your small business competes with giant competitors, you know how difficult it can be to compete for sales against a large corporation with an equally massive marketing budget. With Google My Business, you can improve your local SEO efforts, which in turn improves your Google rank for little to no cost.
Google cares about providing its users with the best possible experience, so if your business appears to provide a better experience for local consumers, they’ll bump up your search engine rank. One of the most significant indicators? The quantity and quality of your Google business reviews. 9% of Google’s search algorithm is driven by the reviews your business receives, which can have a massive impact on your organic traffic.
The best way to optimize review SEO?
Enough great reviews roll in, and you may even gain some of the best free advertising your business can get – a spot in the “Map Pack,” the group of businesses that show up at the top of your search results when you look for results “near me.”
When more than one local business looks “good” for the job according to Google, strong reviews can help differentiate you above the rest.
Today, consumers are more empowered and informed than ever thanks to the internet, and brand transparency is essential to success. Consumers aren’t simply looking for the lowest price from a convenient provider – they want to support businesses that care about their consumers and want to provide the highest levels of products and services for them.
88% of consumers trust Google reviews as much as recommendations from friends and family. With so many product and service options to choose from, your business can gain a huge competitive advantage over other local companies with Google reviews for business. Even a negative review can help build trust if you deal with it swiftly and show care for the consumer.
Customer reviews form an essential feedback loop that helps businesses prove what they offer to the world. Though a negative customer review can be hard to stomach, the criticism enables you to gain customer intelligence and is essentially a free customer survey.
When you drop the ball on your service or deliver an excellent customer experience, you’ll know via your Google reviews. A customer taking the time to review your business is honoring you – whether the feedback is good or bad, it helps you become a better business.
You can use a reputation management platform to monitor your reviews across platforms or head to Google to read them directly.
When your business pops up on Google, your rating sits right next to your business name. The better your ranking, the more likely consumers will click-through and visit your site. As long as your website UX is strong, more click-throughs will = more conversions.
When we build SEO for our businesses, we use keywords in our website and business descriptions to help rank for the correct search terms. Google reviews offer another way to support Google’s algorithm understand who you are, as they pull keywords from your reviews and will rank you more often for them.
You might be tempted to get the ball rolling and start offering your consumers incentives to leave positive reviews. While this might be well-intentioned, you want to be very careful with how you go about encouraging customer reviews.
Buying reviews is a bad business tactic. Customers are savvy – they can smell paid reviews from a mile away, and you will erase and consumer trust you hope to build. Paid reviews are an ethical no-no and will prevent you from gaining the valuable feedback that genuine reviews provide your business.
You can still encourage interviews through email blasts, advertising your review page, highlighting it on your website, and asking consumers in person to fill out a review after their transaction.
Let your consumers know that a top-quality rating is crucial to you. Ask for their rating, and if it’s positive, give them the link and encourage them to write a Google review. This extra screening process can help you filter out dissatisfied customers and fix the issue before they leave a negative Google review. Once they’re happy, ask them for a review, too!
A negative review can be challenging to manage. Address the criticism by taking the time to listen and hear your customer complaints – never argue with a negative reviewer, which makes your business look petty.
Do your best to right the situation, then ask the customer to consider modifying their review.
Though you can resolve most situations to a customer’s satisfaction, some people are unreasonable and won’t be pleased no matter what steps you take to repair.
Regardless of the outcome, you’ll want to respond to the review with an apology for their dissatisfaction publicly. You’ll look better in the eyes of the consumer and Google alike.
Don’t just reply to the negative. Respond to your positive customer reviews with a quick word of thanks, too.
Ready to take your SEO and business to the next level? Google my Business and Google reviews will help get you there.
Need some help? We offer digital marketing services in Hamilton, Burlington, and the GTA. Contact us for a free quote on local SEO packages today!