Hiring an SEO agency can be a challenge. But what makes a good SEO company? Don’t get caught up in the industry jargon; use this list of questions to help vet an agency to help your business grow.
The internet is full of agencies and freelancers claiming to be the best at Search Engine Optimization — but who can you trust? Should you build an in-house SEO team, or should you hire an SEO agency? Typically, most small businesses should outsource for the sake of time and cost savings.
You need to know that your SEO firm is trustworthy and competent. But it can be hard to hire for SEO work when you don’t understand it yourself. It’s like hiring a developer. If you don’t understand coding jargon, you can get lost quickly.
What questions should I ask an SEO agency?
As marketing experts, we’ll guide you through your SEO journey. Learn more about SEO so you can enter interviews armed with the right knowledge. Use this list of questions to help guarantee you’re hiring the best SEO company with experience, proven results, and fair prices.
There are more than 200 ranking factors that Google uses to rank websites. Some factors are more important than others, but they all should be considered when creating a website’s content strategy. There are SEO agencies that are experts in on-page SEO, off-page SEO, technical SEO, or backlink building — they all make an impact.
SEO is more of an art form, with different approaches and intricacies but no cut-and-dry, one-size-fits-all solution. Your site will require a much different direction for the biggest SEO impact if you’re in B2B than for eCommerce SEO services — niche matters and SEO approach matters.
Find a professional SEO company that can speak on the types of SEO they perform and their experience in your industry. If you don’t understand some of the SEO jargon they use, ask questions and take time after your meeting to Google their claims.
There is no correct answer because every business leader is different. What matters is finding an SEO agency in Hamilton, Toronto, and beyond that fits your preferences.
SEO agencies can be as hands-on or hands-off as you like. You can adopt a “set it and forget strategy,” where you give them the keys to your site and let them create and upload SEO-optimized content regularly, or you can take a more active role and receive more regular status updates.
It’s way too easy to make big claims with SEO because it’s difficult to measure, track, and verify.
Any good agency will be able to show you some examples of sites they’ve worked on in the past, along with their ranking positions in Google for those keywords.
Case studies are great because they’re clear pictures of projects from start to results. Experts analyze site metrics before they begin SEO efforts and monitor them afterward, so you can see the results of web SEO services directly.
Any time a business makes claims like “Toronto SEO expert,” they need to be able to prove their expertise by their results. Of course, you want to ensure that these are real companies and websites.
Even the best SEO agency can’t guarantee a specific result for your website, but case studies give you proven results that show off experience and SEO expertise.
Rather than looking at an end goal with SEO, look at the speed and quality of the progress being made.
An agency should be able to measure success in various ways: using analytics tools such as Google Analytics and Omniture, traffic growth, site engagement metrics, and more. The key is finding an SEO agency that will align with how you want to measure success.
Ask how the agency tracks and monitors progress and how they report it to their clients. A great organic SEO company in Toronto will have an established tracking process, break down your goals, and establish personalized KPIs, milestones, strategies, and setups based on your needs.
Though SEO pricing varies between tiered systems, flat-rate fees, hourly rates, and subscription-based services, any professional SEO agency will be 100% transparent about its pricing. This means they’ll also be realistic about the results you can achieve based on your budget rather than over-promising and under-delivering.
Most small business SEO costs between $500 to $3000 per month, with prices hitting up to $30,000 for large businesses and enterprises.
The agency should be clear on pricing for their professional SEO services. You should know exactly how much you’ll pay before they start the project, whether you’re choosing a pre-made service package or a customized solution.
Improving your SEO and finding the right agency is all about partnership. Find a trusted agency and build your relationship on understanding and mutual goals – growing your business and increasing your revenue.
Ready to work with a development agency that performs digital marketing in Toronto, Hamilton, and beyond? Our SEO experts are ready to start moving you up the Google ranks. Contact us to learn more and get a free cost estimate.