To many, SEO seems like rocket science, but we’re here to tell you otherwise! If you have a business with a great product or service to offer and a beautiful website, but are finding it hard to get traffic to your site, SEO might just be your new best friend. If you aren’t quite familiar with SEO, let us explain the basics…
Search Engine Optimization (SEO) is the process of getting traffic to your website. When a person performs an online search, the search engine uses an algorithm to dig through billions of websites and present only those results that are relevant or useful to the searcher’s query, while ranking those results according to the popularity of the websites serving the information. It is both relevance and popularity that the process of SEO is meant to influence. For example, if you were to search web design Hamilton on Google, we are among the top ranked on the first page, which is important because people are more likely to click on links that are on the first page as opposed to the second or third.
There are many organic ways to get a high ranking. The key is keeping your website up to date and ensuring it is resourceful to users. Here are some things you can do to improve your sites ranking:
The important thing to remember throughout all of this is that your website content should be for people, not robots.
There is also a price you can pay to make yourself the very first link that shows up when people type in specific searches. This is called paid or promoted ads. You have the ability to choose a set budget and timeline and create exactly what your ad says when it shows up at the top of the search. If there is a peak season for your type of business, then it would be smart for you to purchase an ad during that time, when most people would be searching online for your product or service.
Here is an example of what a paid ad looks like:
In the photo, the user searched car repair, and Eric’s Auto Hamilton was the first to pop up. In their ad they have a promotion to entice the searcher along with their location, website and a call to action. Pretty good ad if you ask me!
SEO is such a huge component of digital marketing (and the internet in general) that you could research for hours on end about it. This article is just the tip of the iceberg! If you’re interested in SEO for your business, contact us today to send you a quote!
EB Media Solutions is an award-winning web design company based in Hamilton, Ontario. We exist to help create an online reputation for you or your business that you can brag about. We work with you to help come up with the perfect online strategy and design that will work best to achieve your business goals.
We are happy to help you every step of the way; from small businesses starting out to large thriving companies, we will create an online plan tailored just for you.