Responsive web design has become not only a want, but also a need for almost every business. After all, it is 2016. Mobile use has far surpassed desktop use and has made it easier for people to browse, shop and interact with brands while on the go. Businesses need websites that can be used on every mobile platform, whether that be phone, tablet, gaming console or wearable.
Responsive Web Design allows a site’s webpage to change based on the device that the site is being viewed on. For example, if an online site is viewed on a cellphone or tablet, it will still have proper layout and paragraph form with embedded links just as the online website will. If the site was not responsive, the appearance of it on the mobile device will look broken and difficult to read. This approach is used to ensure that users have an optimal viewing experience on any platform, and prevents developers from having to create individual “mobile-version” sites.
It saves you time and money. While it can be pretty costly to make a responsive website, in the end it’ll cost you even more money to make individual “mobile-version” sites. Same thing goes for time. It’s much less time consuming to make one responsive site rather than creating individual sites for each mobile platform.
It can increase conversion rates. It’s quite simple, if your website doesn’t work on mobile or tablet, the user will be unable to convert on mobile or tablet. A well-designed site with high-tech service and great user-experience is more likely to win over it’s competitors who don’t offer that. With the amount of people – especially young adults – that use their cell phones daily, you would be missing out on a huge audience if your business did not have a responsive website.
It is easier to manage. Let’s face it; one website is easier to manage than two. With responsive design, you can put all of your efforts into one website and maintain a single SEO strategy that includes the mobile versions as well.
It is future friendly. The great thing about responsive web design is that the template is designed based on screen size, not device. With technology these days, screen sizes will always be changing, so it’s important that your website can adapt to any size to ensure it’s being viewed properly.
Responsive web design has become a necessity in order for businesses to grow. Almost any website can benefit from this design, no matter what that site’s goals or audience are. If you do not have a responsive site and would like to get one, click here so we can help!
EB Media Solutions is an award-winning web design company based in Hamilton, Ontario. We exist to help create an online reputation for you or your business that you can brag about. We work with you to help come up with the perfect online strategy and design that will work best to achieve your business goals.
We are happy to help you every step of the way; from small businesses starting out to large thriving companies, we will create an online plan tailored just for you.