The spike for interest in Online Marketing has taken dramatic increase, and watching a livestream about the change of online branding is necessary when being in a competitive marketing world. Once Gopi Kallayil and Ana Owczarzak was mentioned doing the livestream, it was defiantly something worth watching. The livestream consisted of a Chief Evangelist and a Digital Strategists collaborating to share their insights on changing the world of online branding.
The main point of the livestream was well understood, expectations were met and the research backing up the theory was legible. With over 100 billion searches on Google for reviews on products last year, it’s proven that a tremendous amount of feedback comes back from our consumers. With The main point to this livestream being so relevant, it was clear that building a personal connection with your consumer, would result in creating brand awareness.
Its one thing to market your product through ads, but to mutually connect with your customers and earn their respect is another. Kallayil wants companies to market what products can do for the consumer, other than just the product itself.
Customer participation is key, even if you feel your product isn’t exactly where it should be, market it on social networks, get customers feedback and change the product to the consumer’s suggestions for a user-friendly product. To sell a product you need to care for it, you need to put love into the brand and with building a product around the consumer, truly the product will be a hit!
Kallayil and Owczarzak made a platform consisting of the stepping stools; awareness, affinity and amplification. When you mix all of these tools together, you can finally establish a long term connection with your customers and create a selling product.
EB Media Solutions is an award-winning web design company based in Hamilton, Ontario. We exist to help create an online reputation for you or your business that you can brag about. We work with you to help come up with the perfect online strategy and design that will work best to achieve your business goals.
We are happy to help you every step of the way; from small businesses starting out to large thriving companies, we will create an online plan tailored just for you.